Meta’s Muse AI Will Find Live Entertainment With Fever Booking Built In

Meta’s new personal AI agent is moving into live entertainment, with people soon able to ask it what to do and receive recommendations they can book through Fever.

Muse is Meta’s new personal AI agent, designed to help people find information and take actions through conversational requests. A partnership announced on September 24 connects it with Fever, the global platform for discovering and booking concerts, cinema, museums, theatre and other live experiences.

The integration will initially be available to Muse users in the United States.

Instead of opening an events website and working through categories and filters, someone could ask Muse what they should do that weekend or tell it to find something interesting happening nearby that night.

Muse will then be able to recommend experiences from Fever covering music, sports, cinema, museums, pop-ups and immersive theatre.

What happens afterwards makes this more significant than another AI recommendation feature. Fever says it will provide the transaction system behind every Muse booking, creating a route from an AI conversation and recommendation through to purchasing the experience.

That could also change how audiences discover entertainment in the first place. Someone asking for something fun to do tonight may be shown a concert, exhibition or theatre production they never specifically searched for.

For venues, promoters and creators selling through Fever, that creates another route to potential audiences. Their experiences can appear when someone describes the type of night out they want rather than searching for a particular event by name.

Fever says its wider platform helped more than 300 million people discover experiences last year across more than 55 countries, although the Muse integration itself is beginning in the US.

Fever has already connected its catalogue with Google’s Gemini AI, but the new Meta partnership provides another indication of where entertainment discovery is heading. Searching for something to watch, visit or experience could increasingly begin with a conversation rather than a conventional search box.