KLM Welcomes Drag Race Holland Winner Envy Peru for WorldPride Amsterdam 2026

KLM Royal Dutch Airlines is preparing to celebrate WorldPride Amsterdam 2026 with a programme built around connection, inclusion and visible LGBTQ+ representation. As the event’s Official Airline Partner, KLM will work alongside Delta Air Lines to welcome visitors from around the world to Amsterdam between 25 July and 8 August 2026.

The partnership will see KLM and Delta participate in several of the festival’s largest events, including the Amsterdam Canal Parade, the WorldPride March and the WorldPride Village on Museumplein. The airlines will also bring some unmistakable drag glamour to the celebrations, with Drag Race Holland winner Envy Peru joining their shared Canal Parade boat as one of its hosts.

KLM confirmed Envy’s involvement through its official Instagram account, describing her as “Drag Royalty” and inviting followers to “fly as you are”. It is a fitting message for a WorldPride partnership centred on making people feel welcome, valued and free to be themselves.

Envy Peru Joins the KLM and Delta Canal Parade Boat

Envy Peru became internationally recognised after winning the first season of Drag Race Holland in 2020. Since then, she has established herself as one of the Netherlands’ best known drag performers, with a successful career spanning television, fashion, live entertainment and major LGBTQ+ events.

She is also known for her role as Head Judge on the Dutch television programme Make Up Your Mind. The popular entertainment format transforms well known personalities into drag performers before they take to the stage and reveal their new identities.

Envy’s involvement gives KLM’s WorldPride Amsterdam campaign a recognisable LGBTQ+ ambassador with a direct connection to Dutch drag culture. Her presence aboard the KLM and Delta boat will bring personality, glamour and a genuine sense of celebration to one of the most visible events in the WorldPride programme.

The collaboration also places LGBTQ+ talent at the centre of the airlines’ public participation. Envy will not simply appear as a guest in the background. She will help host the boat as it travels through Amsterdam’s famous canals in front of spectators from the Netherlands and across the world.

KLM and Delta Air Lines Celebrate WorldPride Together

The Amsterdam Canal Parade takes place on 1 August 2026 and remains one of the most recognisable events associated with Pride in the Dutch capital. Decorated boats travel through the city’s waterways as crowds gather along the canals to celebrate LGBTQ+ culture, visibility and community.

KLM and Delta Air Lines will share a boat during the parade, bringing together employees, invited guests, LGBTQ+ colleagues and allies. With Envy Peru joining as one of the hosts, the boat is set to become one of the partnership’s most memorable public moments.

The two airlines will also participate in the WorldPride March and operate a joint stand at the WorldPride Village on Museumplein. These activities will give visitors the opportunity to meet representatives from both companies and learn more about their work around inclusion and employee support.

For KLM, the partnership reflects the airline’s wider role in connecting people, destinations and cultures. WorldPride Amsterdam 2026 will attract visitors from many different countries, and the airline will play an important part in helping people travel to the city and take part in the celebrations.

A Partnership Built Around Inclusion

KLM says creating an environment where customers and employees feel welcome, respected and safe is central to its workplace culture. The airline sees WorldPride Amsterdam 2026 as an opportunity to express those values on an international stage.

Miriam Kartman, Chief People Officer at KLM, explained why diversity remains so important to the company.

“At KLM, we bring together people from all over the world every day. You see that not only on our aircraft, but especially in the workplace, where colleagues from a wide range of backgrounds work side by side. That diversity makes us stronger.”

Her comments underline the connection between KLM’s role as an international airline and its WorldPride partnership. Every day, the company brings together passengers and employees from different countries, backgrounds and communities, making inclusion particularly relevant to both its public service and internal culture.

Supporting International LGBTQ+ Representatives

One of the most meaningful parts of KLM’s WorldPride programme will involve six international LGBTIQ+ representatives invited to Amsterdam through a special initiative.

The guests will be hosted at Pride House, located at Hotel Sofitel Legend The Grand. The programme will give them the opportunity to participate in WorldPride events, meet other community representatives and take part in international discussions around visibility, equality and inclusion.

This initiative adds an important global dimension to KLM’s participation. WorldPride is not only a celebration held in one city, but also a chance for LGBTQ+ people from different countries to meet, exchange experiences and build stronger international connections.

By supporting the representatives’ visit to Amsterdam, KLM is helping widen participation in the event and ensuring that a broader range of LGBTQ+ voices can be part of the WorldPride conversation.

KLM Pride Flights Connect Celebrations Across Europe and Beyond

KLM has also extended its Pride activity beyond Amsterdam through dedicated flights to Toronto and Berlin.

On 28 June 2026, an LGBTIQ+ crew and allies travelled aboard a special KLM flight to Toronto during the city’s Pride celebrations. After arriving in Canada, the flight received a celebratory welcome involving dancer and choreographer Blake McGrath.

KLM Cityhopper is also operating a dedicated Pride flight to Berlin on 24 July ahead of Berlin Pride. Together, the two flights demonstrate how the airline is connecting Pride celebrations across its international network.

The services also reflect the message behind the airline’s WorldPride partnership. Air travel brings people together, and KLM is using its network to celebrate LGBTQ+ passengers, employees and communities across several major destinations.

Over the Rainbow Celebrates 15 Years at KLM

KLM’s internal LGBTIQ+ employee network, Over the Rainbow, celebrates its 15th anniversary in 2026.

The network supports LGBTQ+ employees and allies while encouraging connection, awareness and inclusion across the airline. Through employee engagement, events and education, Over the Rainbow has helped create a workplace where staff members are encouraged to be themselves and support one another.

Its anniversary gives KLM’s WorldPride involvement additional significance. The airline’s participation is connected to an employee network that has been active for 15 years, showing that LGBTQ+ inclusion is part of an established internal programme.

Members of Over the Rainbow are also contributing to KLM’s Pride activity and sharing their experiences across social media. Their involvement brings an employee led voice to the partnership and ensures that those working within the airline are part of the celebration.

Why Envy Peru Is the Perfect WorldPride Host

Envy Peru is an ideal choice for KLM and Delta’s Canal Parade boat because she combines international recognition with a strong connection to Dutch LGBTQ+ culture.

Her victory on Drag Race Holland introduced her to viewers around the world, while her television work and live performances have kept her closely connected to audiences in the Netherlands. She brings both star power and authenticity to KLM’s WorldPride campaign.

Drag has long been associated with creativity, confidence, performance and community. Envy’s presence will help capture the celebratory spirit of WorldPride while giving one of the Netherlands’ leading drag artists a prominent role in the Canal Parade.

KLM’s social media announcement has already generated considerable attention, with the airline presenting Envy as a central part of its WorldPride content. The collaboration feels natural, colourful and perfectly suited to Amsterdam’s most famous Pride event.

SoapLandTV Verdict

KLM has developed a WorldPride Amsterdam 2026 partnership that feels ambitious, inclusive and full of genuine celebration. Its programme brings together the Canal Parade, international travel, employee participation, Pride flights and support for LGBTQ+ representatives from around the world.

Bringing Envy Peru aboard the KLM and Delta boat is an excellent decision. As the first winner of Drag Race Holland and one of the Netherlands’ most recognisable drag performers, she brings energy, glamour and cultural relevance to the campaign.

The partnership succeeds because it celebrates Pride in several different ways. It creates a major public presence in Amsterdam, supports international LGBTQ+ voices, highlights employee inclusion and uses KLM’s global network to connect communities across borders.

With Envy helping lead the Canal Parade celebration, KLM and Delta Air Lines are preparing to make a memorable contribution to WorldPride Amsterdam 2026.

Frequently Asked Questions

1.When is WorldPride Amsterdam 2026?

WorldPride Amsterdam 2026 takes place from 25 July until 8 August. The programme includes the Canal Parade, WorldPride March, WorldPride Village and a wide range of cultural and community events.

2.Is Envy Peru joining the KLM Canal Parade boat?

Yes. KLM confirmed through its official Instagram account that Envy Peru will be one of the hosts aboard the joint KLM and Delta Air Lines boat.

3.When is the Amsterdam Canal Parade?

The Amsterdam Canal Parade takes place on 1 August 2026. KLM and Delta Air Lines will participate with a shared boat.

4.Who is Envy Peru?

Envy Peru is a Dutch drag performer, television personality and the winner of the first season of Drag Race Holland. She is also known for her role as Head Judge on Make Up Your Mind.

5.What else are KLM and Delta doing during WorldPride?

The airlines will participate in the WorldPride March and operate a joint stand at the WorldPride Village on Museumplein. KLM is also supporting six international LGBTIQ+ representatives through Pride House.

6.What is Over the Rainbow?

Over the Rainbow is KLM’s internal network for LGBTIQ+ employees and allies. The network celebrates its 15th anniversary in 2026.

Sources and Image Credits -This feature is based on official information from KLM Royal Dutch Airlines and WorldPride Amsterdam 2026. Images are credited to the official Instagram accounts @klm and @missenvyperu, used for editorial purposes. Follow both accounts for the latest WorldPride updates and behind the scenes content.