Meet Fruity the Irish Sapphic Comedy That Started With a Viral Video

Irish comedy Fruity has brought its sapphic storyline directly to Instagram, TikTok and YouTube, giving audiences the chance to discover the independent web series without relying on traditional television broadcasters.

Created by Cork-based filmmakers Megan and Shannon Haly, the series follows two young women whose lives take an unexpected turn when a fake social media account suddenly becomes popular.

The first episode premiered on 20 August 2026, with two further episodes released on 27 August and 3 September. By taking the series directly to social media, the creators have made it accessible to viewers around the world, particularly those looking for fresh LGBTQ+ stories outside mainstream television.

Anyone who missed the original release can now catch up with Fruity through the creators' Instagram, TikTok and YouTube channels, where the series was launched.

What is Fruity about?

Alice is a hopeless romantic who creates a fake Instagram account to follow someone she likes. When the account unexpectedly takes off, she and her roommate Clarke find themselves running a gay juice business.

Madison Cawley plays Alice, with Carys Clempner appearing as Clarke. The premise combines an awkward romantic situation with the unpredictable possibilities of online attention, while putting queer female characters at the centre of the comedy.

Who created the series?

Megan and Shannon Haly are sisters and filmmaking collaborators from Cork. Their previous work includes the short film Show Pony and the stage production Cortisol, giving them experience across screen and theatre.

The concept for Fruity gained momentum after an early promotional video reached millions of viewers online. According to reporting by Irish LGBTQ+ publication GCN, the clip attracted more than seven million views across platforms, helping demonstrate that an audience existed before the first episode premiered.

Why did Fruity launch on social media?

Instead of approaching a broadcaster first, the Haly sisters released the series independently. In an interview with IMAGE.ie, they described wanting to make a project that could grow directly with its audience.

That approach makes sense for a story in which accidental social media fame is part of the plot. It also puts distribution and audience development in the creators' hands, although maintaining and financing an independent series brings challenges of its own.

Will there be more episodes?

The initial release consisted of three episodes. The sisters have spoken enthusiastically about expanding Alice and Clarke's world, but that ambition should not be treated as confirmation of a longer commissioned season.

Fans can follow the creators' official Fruity social accounts under @fruityliketheshow for announcements. Until new release details are confirmed, the first three episodes are the clearest starting point.