Attitude Awards 2026: every winner, from Donatella Versace to Alison Hammond and Pet Shop Boys
Donatella Versace, Alison Hammond, Pet Shop Boys, Sugababes and Man of the Year Orville Peck were among the winners at the 2026 Attitude Awards at London's Roundhouse. Here is every winner and why they were honoured.
The Virgin Atlantic Attitude Awards marked their 15th year on Wednesday 7 October with a ceremony at the Roundhouse in London, and this year's winners ranged from fashion royalty and pop legends to a Channel 4 thriller and one of the best-loved presenters on British television. Here is who took home an award, and why each of them was recognised.
The night's Icon Award went to Donatella Versace, who was presented with it by former Doctor Who star Ncuti Gatwa and the supermodel Natasha Poly. Attitude honoured her for decades at the head of the Versace brand and for her long-standing support of LGBTQ+ causes, and she used her speech to share the moment with the room, telling the audience: "Every one of you is iconic. So I share this award with all of you."
David Furnish received the Gamechanger Award, supported by M&S, in recognition of his work across entertainment, philanthropy and advocacy, including his role with the Elton John AIDS Foundation. Speaking to Attitude about the fight to end HIV transmission, he was hopeful about what can be achieved, saying: "The science right now is all in our favour."
The Film Award went to Michael Johnston following the success of the indie horror Obsession, while the Comedy Award was presented to Suzi Ruffell by her friend Tom Allen, who won the same prize last year. Suzi was celebrated for more than a decade of stand-up, her podcast Attitude Presents: Out with Suzi Ruffell and her 2025 memoir Am I Having Fun Now?, and she told Attitude: "I am so delighted. Younger Suz would be over the moon."
Jordan Stephens collected the Ally Award, supported by Polestar, for his long-standing support of the LGBTQ+ community. The Culture Award went to Juno Dawson, whose writing has helped shape LGBTQ+ literature and popular culture across books, podcasting and television, including her work on Doctor Who.
Music was represented by Sugababes, with Mutya Buena, Keisha Buchanan and Siobhán Donaghy recognised for a reunion that saw the original line-up reclaim the band's name. The trio also headlined the evening, bringing the show to a close with a performance.
The Inspiration Award went to The Dru Project, an organisation that has spent a decade keeping alive the memory of Drew Leinonen, who was killed in the 2016 Pulse nightclub shooting in Orlando, and supporting LGBTQ+ young people in his name.
Alison Hammond was named Honorary Gay, an award supported by Polestar that celebrates her enduring connection with the LGBTQ+ community. Explaining what that relationship has meant to her, she told Attitude: "The LGBTQ+ community taught me that authenticity is your superpower."
Pet Shop Boys received the Legend Award, supported by Virgin Atlantic, marking more than four decades at the forefront of British electronic pop. Television honours went to Tip Toe, Russell T Davies' Channel 4 thriller, which Attitude recognised for the way it examines LGBTQ+ safety and online radicalisation.
Man of the Year, supported by Virgin Atlantic, went to Orville Peck. He was recognised for his album Mule and for challenging the limits placed on LGBTQ+ artists in country music, and he also performed at the ceremony before collecting his prize.
Several of this year's winners, including Pet Shop Boys and Jordan Stephens, have also featured as Attitude cover stars this autumn, and the celebrations of LGBTQ+ talent continue this week as the Iris Prize festival brings LGBTQ+ filmmakers from around the world to Cardiff.
Images: Attitude.
