The Most Memorable Bushtucker Trials In I'm A Celebrity History
From Gillian McKeith and Helen Flanagan to Matt Hancock and Sam Thompson, discover the most memorable Bushtucker Trials and challenge moments in I'm A Celebrity history.
For more than two decades, Bushtucker Trials have been at the heart of I'm A Celebrity... Get Me Out Of Here!.
While celebrity line-ups change every year, the trials remain the feature most closely associated with the programme. They have produced some of British television's funniest moments, most dramatic scenes and most talked-about challenges.
Whether contestants are suspended high above the ground, submerged underwater, surrounded by snakes or asked to eat foods they would never normally consider, Bushtucker Trials have become a defining part of the jungle experience.
The challenges do more than simply entertain viewers. They test courage, determination and resilience while helping celebrities win stars that can be exchanged for meals in camp.
Over the years, certain trials have become legendary among fans of the show. Some are remembered because contestants performed brilliantly. Others became famous because everything went spectacularly wrong.
This article highlights a selection of the most memorable Bushtucker Trials and trial-related moments from across the programme's history. It is not intended to cover every famous challenge or every series.
What Are Bushtucker Trials?

Bushtucker Trials are challenges designed to test celebrities physically, mentally and emotionally.
The format is simple. Contestants attempt a trial in exchange for stars, which are then converted into meals for camp.
Some trials focus on heights, others on water, darkness or confined spaces. Many feature insects, reptiles and other creatures designed to make contestants feel uncomfortable.
Food challenges have become particularly famous. In these trials, celebrities are often required to eat unusual dishes in order to secure stars for camp.
The public has traditionally played an important role by voting for which celebrity should face the next challenge, helping create many of the programme's most memorable moments.
While the trials can be difficult, they often reveal important aspects of a contestant's personality. Some celebrities thrive under pressure, while others discover fears they never expected to confront on national television.
Gillian McKeith's Fainting Trial (2010)
Few Bushtucker moments are remembered as clearly as Gillian McKeith's dramatic appearance during the 2010 series.
Throughout her time in camp, McKeith found herself repeatedly selected by viewers for challenges, creating one of the biggest storylines of the season.
One particular trial became iconic after she appeared to faint before the challenge properly began. The incident immediately became one of the most discussed moments of the entire series and generated headlines well beyond the programme itself.
Whether viewers saw it as dramatic, controversial or simply unforgettable television, it remains one of the defining Bushtucker moments in the history of I'm A Celebrity.
Helen Flanagan's Trial Struggles (2012)
Helen Flanagan's relationship with Bushtucker Trials became one of the biggest stories the programme has ever produced.
Throughout the 2012 series, viewers repeatedly voted for her to face challenge after challenge. Many involved confined spaces, insects and situations that she openly admitted terrified her.
What made the storyline so memorable was not a single trial but the ongoing battle between Flanagan's fears and the public's determination to keep sending her back into them.
Her emotional reactions became a major talking point throughout the series, and more than a decade later she remains one of the contestants most closely associated with Bushtucker Trials.
Joey Essex And The Underground Chamber (2013)

Joey Essex brought plenty of humour to the 2013 series, but one of his most memorable moments came during a challenge involving a dark underground chamber.
The combination of confined spaces, uncertainty and unexpected obstacles created a trial that tested both nerves and determination.
Essex's reactions throughout the challenge became a talking point among viewers, partly because he approached the experience with a mixture of fear, confusion and humour.
The trial demonstrated one of the reasons Bushtucker Challenges remain so effective. Even contestants who appear confident can find themselves completely outside their comfort zones when faced with an unfamiliar environment.
Carl Fogarty's Fearless Approach (2014)
Former superbike champion Carl Fogarty quickly established a reputation as one of the most capable trial performers the programme had seen.
Unlike contestants who approached challenges with hesitation, Fogarty often attacked them head-on, treating each task as another competition to overcome.
His confidence during trials helped make him one of the standout figures of the series and contributed significantly to his eventual victory.
While some Bushtucker legends are remembered for struggling, Fogarty became memorable because he made some of the toughest challenges look surprisingly manageable.
Amir Khan, Iain Lee And Strawberry-Gate (2017)
One of the funniest and most infamous moments in jungle history came during the 2017 series.
After completing a Dingo Dollar Challenge, Amir Khan and Iain Lee were given the opportunity to take strawberries and cream back to camp if their fellow contestants answered a question correctly.
The campmates successfully answered the question, earning the reward. However, rather than returning the treat, Khan and Lee decided to eat the strawberries and cream themselves before heading back to camp.
The pair then debated whether to confess what had happened, creating a storyline that combined humour, guilt and camp politics. Years later, Strawberry-Gate remains one of the most talked-about challenge-related moments in programme history.
Harry Redknapp's Bushtucker Adventures (2018)
Harry Redknapp became one of the most popular winners in I'm A Celebrity history, and his approach to Bushtucker Trials played a major role in that success.
While some contestants focus solely on winning stars, Redknapp often turned challenges into entertainment through his stories, reactions and observations.
Even when facing difficult situations, he retained the humour that made him such a favourite with viewers. His trials helped introduce audiences to a different side of the former football manager and became an important part of the journey that eventually saw him crowned King of the Jungle.
Naughty Boy And The Castle Era Challenges (2021)
The Welsh castle years produced a very different atmosphere from the Australian jungle, but the challenges remained central to the programme.
Naughty Boy became one of the most discussed contestants of the 2021 series thanks to his experiences during trials and his wider journey in camp.
His performances often sparked debate among viewers, while his emotional responses to certain situations became major talking points. The castle era demonstrated that the Bushtucker formula could remain effective even when the programme was temporarily forced to leave Australia.
Matt Hancock's Trial Marathon (2022)

Few contestants have generated as much discussion as Matt Hancock.
When the former Health Secretary entered camp during the 2022 series, viewers repeatedly selected him for Bushtucker Trials.As a result, he faced an extraordinary number of challenges in a relatively short period of time, making him one of the most heavily tested contestants in modern jungle history.
Whether viewers supported him or disagreed with him, there was little doubt that his trials became one of the biggest stories of the series.
The sheer volume of challenges he completed ensured his Bushtucker journey would become one of the most memorable in recent years.
Sam Thompson's Trial Successes (2023)
Sam Thompson approached Bushtucker Trials with enthusiasm that quickly became infectious.
Rather than focusing on the unpleasant aspects of the challenges, he often viewed them as opportunities to help camp and prove himself. His energy and determination made many of his trial appearances enjoyable to watch, while his reactions frequently provided some of the funniest moments of the series.
By the end of the competition, his Bushtucker performances had become an important part of the story that led to him being crowned King of the Jungle.
The Hardest Bushtucker Trials Ever Created
Over the years, producers have developed hundreds of different challenges.
While opinions vary, certain types of trials are consistently regarded as the most difficult. Eating challenges remain among the most feared because contestants must consume foods they would never normally encounter in everyday life.
Underwater trials combine physical demands with limited visibility and time pressure, while height-based challenges test nerves as much as physical ability.
Confined-space trials can be particularly difficult for contestants who suffer from claustrophobia, especially when combined with insects, reptiles or darkness. The most effective Bushtucker Trials often combine several fears at once, creating challenges that appear almost impossible before the contestant even begins.
Why Bushtucker Trials Still Define The Show

More than twenty years after the programme first aired, Bushtucker Trials remain the feature most viewers associate with I'm A Celebrity.
The challenges create drama, comedy and unpredictability in equal measure. They also reveal how contestants respond under pressure, often showing sides of their personalities that viewers would never otherwise see.
Some celebrities discover unexpected strengths. Others find themselves confronting fears they have spent years trying to avoid. Those moments help transform contestants from public figures into people audiences feel they genuinely know.
That is why Bushtucker Trials continue to define the programme and remain one of the most recognisable features in British television.
Frequently Asked Questions:
1.What is a Bushtucker Trial?
A Bushtucker Trial is a challenge completed by contestants to win stars for camp meals.
2.Why do contestants win stars?
Stars are exchanged for food and rewards that benefit the entire camp.
3.Are Bushtucker Trials real?
Yes. Contestants genuinely complete the challenges, although strict safety measures are in place.
4.What is the hardest Bushtucker Trial?
There is no official answer, but eating trials, underwater challenges and confined-space tasks are often considered among the toughest.
5.Which contestants are known for being repeatedly voted into Bushtucker Trials?
Several campmates became closely associated with repeated public selections, including Helen Flanagan in 2012 and Matt Hancock in 2022. Exact comparisons can be difficult because series lengths and trial formats have varied over the years.
6.Do contestants know what the trial involves beforehand?
Usually only basic details are provided before the challenge begins.
Where To Watch I'm A Celebrity
I'm A Celebrity... Get Me Out Of Here! airs on ITV, and streaming on ITVX
Image Credits: All I'm A Celebrity... Get Me Out Of Here! images remain copyright of ITV, ITV Studios and associated rights holders. Images are used for editorial and reporting purposes only.
Sources: ITV, ITVX, official programme archives and publicly available information relating to I'm A Celebrity... Get Me Out Of Here! and Bushtucker Trials.